BRANDFACE X FERRAGAMO X ZARINA
The fashion world has definitively moved beyond templates. Today, its greatest value is personality. This is the idea that BRANDFACE has brought to life — a shoot that serves as visual proof of real transformation: yesterday, ordinary women with no industry experience; today, confident, professional models ready to work with luxury brands.
BRANDFACE works not with appearance, but with state of mind. In frame, this is immediately apparent — in the gaze, the posture, the inner composure. Here, modeling is not about age or measurements, but about the readiness to be seen and to think on a grand scale.
The shoot gained particular resonance through its collaboration with brands whose values align precisely with the project’s philosophy.
Ferragamo — a symbol of intellectual luxury and “quiet confidence.” The architectural silhouettes and impeccable quality of the looks provided by Ferragamo Boutique underscored the participants’ readiness to work at the level of international campaigns.
Ukrainian jewelry house ZARINA brought depth and identity to the story. The pieces from Zarina Jewelry House — the Grace necklace with diamonds in white gold, and the ring and bracelet from the Zirka collection featuring diamonds, agate, and white gold — were not mere accents, but an extension of each woman’s inner strength.
One of the most striking participants in the shoot was Anastasiia Pasichna. Her work was singled out by both brands — for her professional delivery, precise feel for the luxury product, and confident command of the camera. It was through BRANDFACE that Nastia significantly developed her core modeling skills, and she is already collaborating with well-known international brands today, confirming the project’s effectiveness as a genuine professional launchpad.
This shoot is not simply fashion content. It is a manifesto of a new era — where femininity needs no permission, and dreams take the shape of real campaigns.
Credits:
Project: BRANDFACE
Photographer: Alina Belozerova
Model: Anastasiia Pasichna
Beauty: Krystina Altukhova, Daryna Kalinichenko
Stylist: Kirill Savchenko
Clothes: Ferragamo Boutique, Kyiv
Jewelry: Zarina Jewelry House, Kyiv
Ring — Zirka Collection, diamonds, white gold
Necklace — Grace, diamonds, white gold
Bracelet — Zirka Collection, agate, diamonds, white gold